Playbook

The lay of the land — where am I, and where is my opponent — across money, message, and ground game. A subscription briefing; not opposition research.

The Read

Every edition opens with the judgment: what matters this week, and why. The 'what changed' strip sits right above it, so returning readers start with the news.

In a live edition: this week's Read for your race.

Money

Campaign-finance analysis plus scans of all media, social included — who is raising, who is spending, and what it is buying. Money lives in Playbook, not in Footprint.

In a live edition: the money comparison for your race, filings-dated.

Message & Ground Game

What each side is saying and doing — ads, social, field — compared side by side, with comparisons added as the race develops and archived on the shelf.

In a live edition: the message and ground-game comparisons for your race.

Before your opponent is set

Editions publish before the other side is settled: your standing plus the field. Head-to-head switches on when the field sets.

See the layout this follows: the Playbook design draft.